The Black Card | Centurion Card | Visa Black Card | Luxury Credit Cards

Kanye is a fan of referencing The Black Card in his music. We’re a fan of Kanye. He knows the deal.

“Better Than Yours (Remix)”

“Last Call”

Congratulations to America’s 44th President, Barack Obama. Oh, and congratulations to us for predicting that he would become president, on 50% odds of being right. But anyway, now that that’s out of the way and our country will be run better, on to another topic.

Did you know that you can make mortgage payments with your Black Card? That’s right. I said it, you can earn rewards using your Centurion card with a nominal fee of $395.00 for setting up the program with your card. Now, you might be questioning why you’d pay your mortgage with a credit card, but remember even with the low interest rates of your mortgage, if you pay your Black AMEX bill diligently you will actually be earning loads of rewards points and actually profiting from the practice. Although, the rewards for the program amount to about 1%, so after charging $39,500.00 of mortgage payments you start to get money back.

Beware, though, you wouldn’t want to have a false sense of cash-flow from using your Centurion card for such purposes if you don’t have the means to pay it off promptly. This really only benefits Black AMEX cardholders with high mortgage payments and the ability to pay-off their Black Card balance promptly!

Ah yes, yet another reference to The Black Card in hip hop. I’m going to venture to guess that Lil Wayne is a rapper today with a lot of money. This 26-year-old from Louisiana is not playin’ when it comes to to making cake. By the way, if you didn’t know, his label has the fitting name of Cash Money Records.

Weezy is not lying when he says,

Okay I’m Weezy Baby
And I Am From The South Where We Call All Our Women Baby
Hey Baby Hey Baby
All Day I ask Hey Hey Hey
I’m Ballin Like Phay-a-way
3 Letter Credit A-Okay
Black Car Black Card
Girl I Got A Black Card
Can I Buy Some Of Your Time And Charge It To My Black Card

On a final note, the original version of this track by artist Lloyd was featured in the multi-million dollar game Grand Theft Auto IV. The GTA IV Game garnered a whopping total of $600 million one week from its release date.

The show Entourage on HBO has been around for a while, and we just discovered this quick little reference to the Black Card when Vince and “E” are being told they’re in financial trouble and can’t rely entirely on Vince’s Black Card for their spending needs. Just another example of how the Black Card has become an icon in popular culture.

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Sure, Google might try to compete with Apple’s iPhone with its Android Platform phone knock-offs, but come on: we all know that the iPhone is the original and superior invention. Whether your iPhone is 3g or one of the older models, you know the interface is so gooey in comparison to Google’s Android platform.

Enough said?

Well, there are, in Google’s defense, two things their android phones have going for them. First, Android is an open source platform, which is actually more than can be said for the iPhone. However, if you really want your iPhone to be open source, just hack it. Then you be technical with it and run whatever you want. It’s not that hard to hack an iPhone, although sources say this does void the warranty of the phone. Small price to pay? That’s your call, not ours.

The second thing that gives Google’s Android phones an edge over the iPhone is the fact that they have actual buttons, for example with T-Mobile’s Android-based G1 phone (pictured above), as opposed to Apple’s purely touch approach with the iPhone. Again, though, let’s get real and think about how much time is really going to be saved by having that pad. So, you can crank out all those long e-mail messages on the go? Honestly, if you’re on the go that often, maybe you should be carrying a small laptop around with you so that you can do more than just listen to music, surf the web and write e-mail.

Phones are becoming more and more like computers by the day, but here we wholeheartedly recommend getting your Centurion card points by purchasing an iPhone over any Android platform phone. Oh and don’t even think of buying one of those Samsung pieces of junk!

If you have a Black Card, you probably have a tendency to buy the most expensive things that money can buy. Psychologically, perhaps you feel that when you spend more money on something you get greater quality in return. I mean, sure, the expression “you get what you pay for,” doesn’t always hold true. However, it probably holds true most of the time.

Luxury addicts far and wide can bling their MacBooks with these designs first revealed at CeBIT 2008. If you have the means and feel the need to stand out, then perhaps one of these MacBooks is for you. Get your Black Card ready for purchasing a gold-plated MacBook Pro (photos below); or, if that’s not enough, go for the world’s most expensive MacBook Air (video below).

For gold-plating your MacBook Pro, it costs between $1200-$1500, and takes two to four weeks to modify. Bear in mind, though, that this also includes paint-matching the keyboard and track pad, and re-etching the keys so the backlight shines through them. If you really want to get your bling on, you can request a diamond-studded logo of your own choosing to replace the Apple logo.

For the MacBook Air design, nicknamed “Golden Age,” you’ll be dropping about $40,000.00 USD to have your computer decked in 12,000 Swarovski crystals. The crystals are even shinier than usual due to a coating of 24k gold set beneath them. Construction of a “Golden Age” takes about one week due to the fact that its crystals are set by hand. There’s no better way to be flashy with your computer than with one of these modified Apple laptops.

Gossip, gossip. Paolo Zampolli is founder of ID Models Management and one of the world’s premier model agents. Well, this entry isn’t about Zampolli, but rather Lil’ Kim who had the audacity to wear a diamond-studded Black AMEX around her neck with his name on it in a Nylon Magazine photo shoot.

“It’s crazy,” Zampolli said. “I have my real black card in my wallet. It’s got to be a fake. Let me take her to Cipriani’s and I’ll pay for lunch with my real one.” Lil’ Kim’s rep insisted the rapper hadn’t stolen one of Zampolli’s old cards. “Nylon’s stylist gave it to her,” she revealed. No comment from the stylist.

Of course, we know that Lil’ Kim has her own Black Card. It’s just a little weird that she would wear a fake one instead of her own. Maybe the setting of diamonds in Kim’s card would have created problems with swiping. But then, that still leaves the question, why not a fake of Kim’s own Black AMEX? There are some things the world may never know…

You might not know this, but before John Mayer became a pop-icon, he pumped gas to save up for his first guitar in his high school years.

Ironically enough, Mayer still has to pump his own gas–from time to time–only now rather than filling up other people’s tanks, he fills up the tank of his own Cayenne Porsche or whatever other luxury vehicles he has garaged.

Why wouldn’t he use his Black AMEX at the pump? If you’re going to fill your tank with premium gasoline for a high-perfomance engine, you might as well use a premium, high-performance credit card to do it!

You know Mase, right? It’s Diddy’s original boy. You know, before all of the name changes, back when Diddy was still just known as Puff Daddy, Mase joined Bad Boy records in the early 90’s before Sean Jean clothes or the show Making the Band had even run one episode. His peak years on the label were in the late 90’s. Well, ultimately, Mase gave up on the rap game. He fought his way to get the high status that he did. It was unclear as to whether Mase had a speech impediment or just had a nonchalant way of talking that was just cooler than the typical person. Fast-forward from the 90’s to 2004 and Mase released his last record on August 24 of that year, before retiring to then study at Clark Atlanta University in Georgia and move on to getting his Doctor of Theology or Th.D at St. Paul’s Bible Institute in New York. Mase now goes by the name Dr. Mason Betha. But let us not kid ourselves: we’ll always know him as Mase the rapper!

Lyrics from one of the tracks on that career closing record, entitled “Welcome Back,” might be of interest to you. That is, if you’re actually interested in the cultural aspects of America like we are,

I like the fact you’re bourgie

The wrap of your doobie

The way you walk with big bags of Gucci

Forget just buying you rocks, I’ll buy you blocks

Them things that you wanna shop, I’ll get in stock

And it don’t stop there, helicopter to the Lear

AMEX black card, shopper of the year

Around the world and back, with no Visa

I’ll get it so hot in here, it’ll give ya fever

The watch that I’m wearing right now Made in Geneva,

Wavy low Caesar, navy fou’ seater

Girls is snobby, money is my hobby

Cats want to rob me, coupes is wide-bodied

So I’m like mami, move down a seat

Next thing I know, hat blew down the street

Never knew we could have life like this

So much dough, it’ll put your life at risk

So, apparently Mase got out of the rap game without much risk, if you consider being devoutly religious to be risk-free these days.

At any rate, if you’d like to hear the above-referenced clip of the song in its true glory, feel free to click on the following.

For anyone who doesn’t know, here’s a clip that describes some of the basics behind Black AMEX, followed by a clip of a cardholder opening a new Black Card fresh from the mail.

Exhibit A:

Exhibit B:

Starting in the 80’s, there was a rumor that American Express had a privileged card for the wealthy elite that could be used for luxurious lifestyle perks. However, the rumor didn’t become reality until 1999 when the Black AMEX was born.

The Black Card has worked its way into pop-culture: it’s all over the Internet, mentioned in lyrics by hip-hop artists, written about by major media. If you live in America you live in a country that is obsessed with status and money.

Officially named the Centurion card, Black AMEX has a joining fee of 5,000.00 USD and an annual upkeep fee of $2,500.00 USD. However, the card is by “invitation only.” Of course, the invitation assuredly comes with spending at least $250,000.00 USD in one year and then paying off that money by the end of that year. Further, you already need to have an AMEX Platinum or Gold card, and naturally an exceptional credit score. Once you have met all of the requirements American Express sends you a box containing the card even when you don’t specifically request it.

Initially, the card was standard black credit card plastic. However, since 2006, American Express has been manufacturing the little beauty using anodized titanium. This gives the card a substantial, heavy feel, which reminds you of the fact that you’re not using just any ordinary credit card when making purchases with it.

As for some of the benefits of being a Black AMEX cardholder, you get a dedicated concierge and travel agent. The concierge services allow cardholders to submit requests for tickets, dinner reservations, and shopping research worldwide. Just as there is no limit to the card itself, there is no limit to the requests you can make of the concierge, so long as you have the means to support your ideas.

Another perk of the card is complimentary companion airline tickets on international flights, personal shopping assistants at selected retailers, access to VIP airport clubs, automatic first class flight upgrades, membership in Sony’s Cierge personal shopping program, and memberships in various elite shopping clubs. Moreover, there are special hotel benefits including free extra nights or upgrades, and the occasional arbitrary gifts given throughout the year. Some members have received surprise gifts such as Canon PowerShot SD850 digital cameras, $2000.00 USD Judith Ripka gift cards, $1000.00 USD Van Cleef & Arpels gift cards, tote bags, Gucci gift cards, $1000.00 USD Mikimoto gift cards, and the list goes on.

Why would American Express spoil its elite members so? Because their wealthiest cardholders are their lowest-risk members while simultaneously generating the highest profits on an individual basis. However, given the rare breed of Black AMEX holders, there are only an estimated 20,000 cards in existence.

Back in 2005 when Kanye West finished performing at a party celebrating the then 26-year-old’s debut on the cover of Source magazine, and was only just beginning to rise to fame as a rap star with his record, “The College Dropout,” West was handed a Black Card by an American Express sales representative. What better way to get your Black Card than to have it handed to you personally by an AMEX employee?

If you didn’t already know, flashy clothes and fashion have been interwoven with the hip hop world like the peanut butter was stuck to the jelly in the last PB&J you ate. Okay, maybe you never eat PB&J sandwiches, but the point is, American Express saw the opportunity to capitalize on Mr. West’s newfound success and passion for designer labels, and what better way to do it than with a Black AMEX with no limit? Self nicknamed “The Louis Vuitton Don,” Kanye has been known to wear more Louis Vuitton attire than most other rappers. I’m sure the French company, Louis Vuitton Malletier, has absolutely no problem with a pop culture icon like Kanye actively promoting their attire.

Oh and just in case you were wondering, all your local Louis Vuitton retailers accept The Black card.

If you’re like me, when you think Olsen twins, you think more along the lines of this:

than you think along the lines of this:

But what can I say? The Olsen twins have racked up bank–over $100 million in their combined careers–and that has given them the privilege of being users of The Black Card. Sure, there has been some gossip that their Black Card got denied once because they “forgot to fill up their bank account,” but this was from an non-credible site dedicated purely to Olsen news. Black Cards don’t get denied unless you fail to pay the bill. Plus, I think it’s safe to say that Olsen news is pretty low on most people’s radar, but you have to hand it to these little girls, they’re all grown up now and ready to use their Black Cards!

So, let’s say you’re a British supermodel and you have been featured on over 300 magazine covers. Let’s also say you made over $13 million USD in one year and landed second on the Forbes list of richest supermodels. Then we could claim, just for the sake of argument, that your name is Kate Moss.

Like most supermodels, Kate probably doesn’t eat very much food in order to have a competitive edge in the modeling business. Well, since smoking cigarettes is a bit on the outs socially, we have to find a better appetite suppressant to maintain that supermodel anorexic skinniness. Wait a second. Okay, got it. Cocaine! Snow, blow, yayo, whatever you want to call it, this white powder will suppress the appetite of any supermodel while simultaneously giving their self-esteem a bit of a temporary boost.

What’s that you say? Kate Moss has a Black AMEX card in addition to a cocaine habit? Yes, it’s true! Well, now that makes perfect sense. What better to contrast with white lines of powder than a black credit card made from titanium? You can rest assured that the Black AMEX is not only a very practical tool in preparing cocaine for snorting, but it’s probably the classiest way to do so. Of course, American Express would never condone such practices or admit that celebrities would engage in such wrongful Black Card use!

American Express: My Life. My Card. My Coke.

Guess what? You might not be voting next month in America, and your beliefs might not be closely connected to any one political party. However, it might interest you to know that Cindy McCain is an avid user of the Black AMEX.

You could call Cindy a homewrecker for being the result of the end of John McCain’s first marriage to his ex-wife Carol. But hey, we don’t care about that! We also don’t care that she battled an addiction to painkillers (Percocet and Vicodin, among others) for a number of years, nor do we care what she eats for breakfast. One thing that does perk our interest, though, is that she manages the finances of the McCain family.

Cindy McCain is the chairwoman of Hensley & Co., founded by James Hensley, and the third largest distributor of Anheuser-Busch products. Needless to say, she’s a wealthy woman. In fact, most of the McCain family’s money is wrapped up in Hensley, in addition to a handful of mutual funds such as JPMorgan Chase and American Funds.

Cindy McCain uses her Amex Black card frequently to support her current habits, such as purchasing designer clothing that costs more than most Americans make in a year. She might not have great taste in outfits, as you can see from the photos below, but she tastefully chooses to swipe Titanium rather than plastic.

Oh yeah, and John McCain has a Centurion Card as well.

So you never would have guessed, but not long ago–close to the end of the summer in August–a new club opened up targeting none other than holders of The Black Card. The appeal of the black card brand is no surprise for targeting club-goers might come as no surprise to you, but what about the fact that The Black Card Ultralounge opened up in none other than Scottsdale, AZ?

I have got to be honest: I don’t know all that much about Scottsdale, or AZ, other than the fact that there are lots of canyons, cliffs and hippies existing in Arizona. However, when the glitzy and aesthetic club opened its doors on Saturday, August 16, 2008, the owners of the establishment were definitely aiming for older and more upscale visitors.

The venue space was previously known as “Taste Ultra Lounge,” before it was bought out by Las Vegas Entertainment Group (LVEG). Typically, LVEG buys out struggling bars and clubs, so ironically enough they’ve taken a club space and picked it up from rags to riches.

The club’s owner, Ed Pope, has a Centurion of his own, of course. When asked about the concept of the club, Pope said, “We were just looking at it and we realized what the card stands for is what we want this club to be about.” The club has a maximum occupancy of 615 and is in an affluent neighborhood, in close proximity to other upscale businesses.

The club has been remodeled to a modern but dark sketchbook theme. The DJs at the club play everything from hip-hop to top-40 to mash-ups and house.

Of course the upscale club has an upscale dress-code; however, exceptions are made so long as the untraditional dress-code clothing such as t-shirts and sneakers are with proper labels: Ed Hardy, Diesel, Louis Vuitton, Moschino, and so on. If it’s made by an expensive enough designer then it will probably be acceptable. However, this must mean that the club’s bouncers are aware of the latest fashions and have the ability to distinguish real designer labels from knock-offs. One would hope, anyway.

Last, the VIP section of the club is blocked off with a wrought-iron railing, and of course a Black AMEX must be presented in order to gain entry past the rail. However, due to the small portion of people actually in possession of Black Cards in Scottsdale, AZ, the club allows members to purchase a $1,000 membership to the VIP section. With the membership comes a black metal card with a serial number on it, embossed with a crown, stars and Gothic script, which comes in a black faux-leather wallet.

Pope has already made a name for himself in the California bar scene and has plans to open up eight other clubs in the Valley, with hopes of taking the Centurion card concept to New York, MIami, Dallas, Los Angeles and San Diego.

Attend the exclusive Mercedes-Benz Fashion Week Swim 2009 in Miami! Just bring your American Express Card to get insider access. From a private poolside cabana at The Raleigh to a meet-and-greet with a swimwear designer, Cardmembers have unparalleled access to Mercedes-Benz Fashion Week Swim 2009.

AMERICAN EXPRESS® UNVEILS EXCLUSIVE ACCESS FOR CARDMEMBERS
AT MERCEDES-BENZ FASHION WEEK SWIM 2009

Cardmembers Dive Into 2009 Swim Collections at Miami’s Raleigh Hotel

WHAT: As part of its ongoing commitment to providing unique access to Mercedes-Benz Fashion Week activities, American Express Cardmembers are invited to view the 2009 Swimwear collections at The Raleigh Hotel, Miami. American Express® Gold Card members, Platinum Card® members and Centurion® Card members will have a chance to view the 2009 swim collections of designers such as Custo Barcelona, Tommy Bahama and Ed Hardy Swimwear, and all Cardmembers have the opportunity to access the Official Kick Off Party.

VIP packages are on sale now at www.americanexpress/entertainment and include:
· Exclusive invitation to opening night Diesel show and access to the industry-only after-party, featuring a surprise musical performance [Cardmembers who do not hold a Gold Card, Platinum® Card or Centurion® Card may purchase these packages by calling (800) 448-TIKS (8457)]
· Access to the private American Express poolside cabana at The Raleigh
· Meet and Greet with Tibi designer, Amy Smilovic
· Cardmember only trunk show with ANK by Mirla Sabino, hosted in the Penthouse of The Raleigh
· Access to complimentary valet parking and a gift bag

Proceeds from the sale of ticket packages contribute to a $500,000 American Express donation to the CFDA/Vogue Fashion Fund.

WHEN: July 17-21, 2008 – Select packages are available

WHERE: Raleigh Hotel – 1775 Collins Avenue, Miami, FL

American Express announces Support of the Council of Fashion Designers of America and $500,000 donation to the CFDA/Vogue Fashion Fund

NEW YORK (January 16, 2008) – American Express announced today that they are bringing back the experience and excitement of Mercedes-Benz Fashion Week to their Card members through a variety of events and initiatives that will bring Mercedes-Benz Fashion Week access to a whole new level. Through these activities, American Express seeks to connect fashion designers and influencers with Card members who are passionate about fashion and style.

In support of fashion designers and the future of the industry, American Express has become a supporter of the Council of Fashion Designers of America (CFDA) with a donation of $500,000 to the CFDA/Vogue Fashion Fund (CVFF). The CVFF was established to help emerging American design talent find continued success in the business of fashion.

“At this year’s Fashion Week we are creating extraordinary experiences for our Card members, enabling them to get an up-close, multifaceted look into the world of fashion,” said Claire Bennett, Senior Vice President of Advertising, Marketing and Media for American Express. “Our Card members are passionate about fashion and we are continuously looking at ways to heighten their access to one of the most important industry events and to demonstrate our dedication and support of the industry.”

“The CFDA is proud to partner with American Express as they continue to deepen their presence and influence within the fashion industry,” says Diane Von Furstenberg, President of the CFDA. “Their donation signifies their commitment to the future of this thriving industry.”

Preview of Exclusive Card Member Access:

American Express® Skybox: American Express will be unveiling a newly enhanced skybox, overlooking both the Main Tent and the Promenade, providing premium access to Gold Card members, Platinum Card® members and Centurion® Card members to experience the shows in a truly unique way. The skybox, a lounge-style viewing room, is undetectable from the runway, however, inside, Card members will enjoy appetizers, cocktails and an up-close view of the runway shows. American Express has numerous surprises in store that will make the once-in-a-lifetime experience extraordinary this year. Packages* go on sale today, January 16th, and are available by logging onto www.americanexpress.com/entertainment.

‘By Invitation Only’® Experiences: In December, the By Invitation Only Mercedes-Benz Fashion Week packages*, available exclusively for Platinum Card and Centurion Card members, were sold out in a matter of days. These packages give Card members full-day access to the Skybox on February 2nd and 3rd, coordinated meet-and-greets with fashion industry insiders, behind-the-scenes tours, and a visit to hair and make-up stylists to perfect their event look.

“Card Member Only” Fashion Show: American Express will be bringing the excitement and passion of Peter Som’s Collection exclusively to an audience of American Express Card members who will be seated as industry insiders “on the floor.” The “Card Member Only” Fashion Show will take place on February 6th at 9 p.m. in the Promenade. Packages* for the Fashion Show will go on sale January 23rd.

Full details of all American Express activities will be announced at the start of Mercedes-Benz Fashion Week

*All proceeds from the sale of event packages will contribute to the $500,000 American Express donation to the CFDA/Vogue Fashion Fund.

About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.

About IMG Fashion (US)
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australian Fashion Week in Sydney twice a year, Lakme Fashion Week in Mumbai, ecoStyle Kuala Lumpur, Fashion Fringe in London, Milan Fashion Week and Mercedes-Benz Fashion Week Berlin.

IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe.

The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.

For more information on IMG and its business visit www.imgworld.com.

About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers’ needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies. www.cfda.com.

BAWLS
FASHION GETS CAFFEINATED:
BAWLS GUARANA NAMED OFFICIAL ENERGY DRINK OF
MERCEDES-BENZ FASHION WEEK

Miami, FL – January 15, 2008 – BAWLS Guarana today announced the signing of an exclusive, year-long partnership with IMG Fashion as the Official Energy Drink of the 2008 Mercedes-Benz Fashion Week series. BAWLS will keep fashion’s elite caffeinated with its refreshing, citrus-infused flavor at five of the world’s most anticipated fashion shows. BAWLS will enjoy exclusive sampling rights to keep style fans invigorated with BAWLS Guarana’s deliciously smooth taste throughout the fall and spring Mercedes-Benz Fashion Week shows in New York and in Los Angeles, as well as the series’ Miami Swim show in July.

“Refreshing-yet-energizing, BAWLS Guarana is the perfect beverage to help models, designers and fashion lovers keep up with the energy at these highly-anticipated shows,” said BAWLS Guarana CEO Hoby Buppert. “We are thrilled to once again partner with IMG Fashion as the energy drink of Mercedes-Benz Fashion Week.”

BAWLS, named for the caffeinated “bounce” the drink packs, is no stranger to the fashion scene. Models, designers, celebrities and style lovers everywhere are turning to the guarana-based energy of BAWLS to keep them energized. Through the brand’s “Future of Fashion” initiative, BAWLS supports tomorrow’s design icons and events dedicated to emerging and sustainable fashion, including Gen Art Fashion, Parsons The New School for Design and Portland Fashion Week – the first-ever fashion event dedicated to eco-friendly fashion. BAWLS was also the Official Energy Drink of Olympus Fashion Week in 2006, as well as the 2006 Miami Swim Shows.

BAWLS Guarana will make its first stop of the series at Mercedes-Benz Fashion Week in New York at Bryant Park on February 1-8. BAWLS is available nationwide at Target stores, Food Emporium, Metropark and premium retailers everywhere.

BAWLS Guarana. Fashion Gets Caffeinated.

About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, and premium retailers; BAWLS is a non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazon. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking students, professionals and athletes in need of a Bounce.

For more information, visit www.bawls.com.

CHAMBORD

Chambord Liqueur Pours Fashionable Cocktails

Chambord will serve as the Official Liqueur of Mercedes-Benz Fashion Week

Louisville, Ky. January 11, 2008 – From fashion-forward France to the runways of New York, Chambord Black Raspberry liqueur, an all-natural liqueur produced in France’s Loire Valley, will serve as the Official Liqueur of Mercedes-Benz Fashion Week in New York.

This is the second year Chambord has been present at New York’s premier fashion event, Guests attending Mercedes-Benz Fashion Week can enjoy Chambord at the event bars and lounges and in passed cocktails in the Lobby.

“Every since the explosion of ‘Sex and the City,’ fashion and cocktails have become synonymous. We’re thrilled to partner with IMG Fashion once again and to be a part of the excitement surrounding Mercedes-Benz Fashion Week,” said Chris Huey, brand director for Chambord.

Event bars will feature Chambord French Martinis, Chambord Manhattans and Chambord Walks (vodka, soda and Chambord) during the showing of the Fall 2008 Collection (February 1 – 8).

Chambord® French Martini
1½ oz vodka
½ oz Chambord®
½ oz pineapple juice
Shake ingredients with ice and strain into a martini glass.

Chambord® French Manhattan
2 oz Woodford Reserve® bourbon
1 oz Chambord®
Dash of bitters
Shake ingredients with ice and strain into
a martini glass. Garnish with a cherry.

Chambord® Vodka Soda
1 oz vodka
½ oz Chambord®
Club soda
Shake first two ingredients with ice
and strain into ice-filled rocks glass.
Top with a splash of soda. Garnish
with a lemon wedge.

About Chambord
Chambord Liqueur, made from all-natural, raspberries, blackberries and vanilla and honey extract, is a black raspberry liqueur produced in the picturesque Loire Valley in France. Inspired by Louis XIV’s visit to Chateau Chambord in 1685, Chambord continues to lend elegance and style to every occasion as one of the world’s most versatile liqueurs.

Chambord, 16.5-23% ABV, is one of the fine spirits imported by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer and Bolla Wines, and Korbel California Champagnes.

Contact: Courtney Sandora, 502.774.7443 Co**************@*-f.com

DHL

DHL Signs on as the Official Express and Logistics Partner for IMG’s Fashion Weeks Worldwide

PLANTATION, Fla. – January 11, 2008 – DHL will become the official express and logistics partner for IMG’s Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a successful year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.

DHL’s worldwide IMG Fashion Week partnership premieres this month at the Milano Moda Uomo in Italy January 12-15 and next at Mercedes-Benz Fashion Week Berlin January 27-31. DHL continues its U.S. presence at Mercedes-Benz Fashion Week in New York City February 1-8 and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles March 9-13. Other shows will continue throughout the year. As the world’s leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.

“IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the fashion and apparel business,” said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net. “DHL’s regular services cover the entire logistics value chain of the fashion industry – from material purchasing and the sample business to quality control of production and direct delivery to the boutiques of international fashion companies.”

“DHL’s relationship with Fashion Week in the U.S. has been instrumental in extending our brand and in growing our fashion and apparel business in this integral market segment. We’re delighted to extend DHL’s partnership with IMG Fashion and look forward to helping deliver the latest fashions to the runways and retailers both here in the U.S. and around the world,” said Karen Jones, Senior Vice President of Corporate Marketing and Communications for DHL Express USA.

Maintaining a partnership with such international customers as Esprit, Adidas, Nike, Hugo Boss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL’s presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.

At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.

“The good working relationship in the United States as well as DHL’s worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL’s selection as official logistics partner,” said Peter Levy, Senior Vice President of IMG Fashion. “And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.”

With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L’Oréal and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.

About Deutsche Post World Net
Deutsche Post World Net is the world’s leading logistics group. Its integrated Deutsche Post, DHL and Postbank companies offer tailored, customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. The Group generated revenue of $80 billion in 2006. With currently more than 500,000 employees in more than 220 countries and territories, Deutsche Post World Net is one of the biggest employers worldwide.

About IMG Fashion
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australian Fashion Week in Sydney twice a year, Lakme Fashion Week in Mumbai, MasterCard Luxury Week Hong Kong, ecoStyle Kuala Lumpur, Fashion Fringe in London, Milan Fashion Week, Moscow Fashion Week presented by VISA and Mercedes-Benz Fashion Week Berlin.

IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe.

The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.

For more information on IMG and its business visit www.imgworld.com.

EVIAN
EVIAN NATURAL SPRING WATER RETURNS TO MERCEDES-BENZ FASHION WEEK AS THE OFFICIAL BOTTED WATER

World’s Most Luxurious Bottled Water Showcases Luxurious Limited Edition Christian Lacroix Bottle

ATLANTA, GA – January 16, 2008 – Evian® Natural Spring Water, the first ever sponsor of the centralized Fashion Week in New York, announced today its return to the Bryant Park tents in 2008 as the official bottled water and sponsor. Evian’s presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.

Introduced late last year, the trend-setting Limited Edition Evian Bottle by French fashion designer Christian Lacroix is the first high-fashion bottle in its annual designer line and commences a new annual tradition of fashion designer-developed bottles. The Limited Edition Evian Bottle by Lacroix is finding its way into the nation’s high-end restaurants, hotels and nightclubs and will be in abundance at the Fall 2008 Mercedes-Benz Fashion Week (held February 1 – 8, 2008). Additionally, Evian product continues to appear on fashion-forward television shows.

“Evian has historically been the natural choice of discerning consumers and celebrities around the globe and we are certainly eager to embrace our commitment to those consumers with our return to Mercedes-Benz Fashion Week,” said Jeff Caswell, Vice President of Marketing for Evian North America. “This is the industry’s pinnacle event and exactly where we want to be as we continue to integrate ourselves throughout the fashion community.”

Evian has always been a leader and innovator in the industry. It was the first sponsor to align with New York Fashion Week when the production entity then known as 7th on Sixth began producing the events in 1993, and continued its sponsorship for 10 uninterrupted years. The shows in New York City’s Bryant Park represent the largest centrally organized fashion week, comprised of the global fashion industry, lifestyle media and buyers from around the world.

“We are thrilled to welcome Evian back to Mercedes-Benz Fashion Week this year,” said Fern Mallis, Senior Vice President of IMG Fashion. “Without the support of our sponsors Mercedes-Benz Fashion Week would have never grown to the level that it has within New York City and throughout the world.”

In 2008, Mercedes-Benz Fashion Week will take place from February 1 – February 8 and September 7 – September 14.

About Evian
Bottled since 1826, Evian Natural Spring Water is the world’s #1 brand of natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood’s elite, who like to treat themselves to the very best.

Press Contact: Kristin Connor
5W Public Relations
Tel: (212) 999-5585
kc*****@**pr.com

ULTRA HD
ULTRA HD’S “FULL FRONTAL FASHION” FRONT AND CENTER AT MERCEDES-BENZ FASHION WEEK IN NEW YORK

Coverage of Fall 2008 Collections Kicks Off Super Bowl Sunday; Offers Stylish Hi-Def Alternative

NEW YORK, NY – JANUARY 16, 2008 – Viewers who favor haute couture over helmets and jerseys will find a stylish alternative to sports programming when they tune into ULTRA HD for FULL FRONTAL FASHION’s in-depth coverage of the Fall 2008 Collections presented during Mercedes-Benz Fashion Week in New York. The first installment of this fashionable series premieres on ULTRA HD (the first hi-definition channel devoted to the worlds of fashion, beauty and style) on Sunday, February 3rd at 8PM ET/9PM PT/7C. Two brand-new, one-hour episodes then air back-to-back on February 4th at 8PM ET/9PM PT/7C and February 5th-10th at 8PM ET/11PM PT/7C. The program is rated TV-PG.

Throughout the year, ULTRA HD’s FULL FRONTAL FASHION covers the world’s top runways including Paris, Milan, London, Miami and Los Angeles. This February, FULL FRONTAL FASHION will once again offer comprehensive, insider coverage of Mercedes-Benz Fashion Week in New York, one of the fashion industry’s most prestigious events. Showcasing the latest Fall 2008 collections from world-famous fashion designers, this event is attended by journalists, stylists, buyers, celebrities and socialites. Hosts Judy Licht, Christina Ha, Lloyd Boston and James Aguiar provide up-close coverage of the catwalks and the action backstage, with commentary from leading editors and interviews with designers, models and celebrities. In addition, celebrity photographer Patrick McMullan provides coverage of all the week’s hottest parties, while Glamour magazine’s Suze Yalof Schwartz offers her thoughts and opinions about upcoming beauty trends.

FULL FRONTAL FASHION will also air in standard definition in the Tri-State area on NYC TV (Cablevision channel 22, Time Warner channel 25) February 3rd-14th at 9PM ET.

FULL FRONTAL FASHION is produced in stunning high definition by ULTRA HD. Greg Moyer is the executive in charge of production, Elizabeth Dewey is the executive producer and David Diner is the supervising producer.

About ULTRA HD
One of the 15 VOOM HD Networks, ULTRA HD immerses viewers in the world of fashion, beauty and style. From shopping to cuisine to interior design, ULTRA HD is devoted to stylish living. All ULTRA HD programs are created especially to maximize the visual power and beauty of the high-definition medium, and are recorded with the full force of Dolby Digital 5.1 surround sound. ULTRA HD is available nationally on the DISH Network satellite service (Channel 9478) and Cablevision’s iO digital cable service (Channel 729).

About VOOM HD Networks:
VOOM HD Networks comprise the world’s largest suite of high-definition content for distribution through satellite and cable operators. Produced exclusively in true high-definition and 5.1 Dolby digital surround sound, VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. VOOM HD Networks’ 15 HDTV channels are available in the U.S. on Echostar’s DISH Network and Cablevision’s iO digital cable service. A 24/7 linear VOOM HD channel is available internationally and is currently distributed in Asia, Europe and the Middle East. Select VOOM HD programming is also available worldwide and has been licensed to viewers in more than 150 countries. Building on Rainbow Media Holdings LLC’s history of original programming innovation, VOOM HD was developed to meet the growing worldwide demand for quality high-definition programming.

Press Contacts:
Marlea Willis, VOOM HD Networks Jeffrey Pattit, VOOM HD Networks
mw*****@***********ia.com jp******@***********ia.com
(646) 273-7375 (646) 273-7360

VIBRANT RIOJA
FOR IMMEDIATE RELEASE

WINES OF RIOJA STRIKE A POSE AT MERCEDES-BENZ FASHION WEEK
Official wine poured under the tents and around New York City partners with designers

NEW YORK-Jan. 30, 2008 – The fusion of fashion and wine will return to the tents of Bryant Park when the Vibrant Rioja models unveil two original dresses designed by Spanish designer Agatha Ruiz de la Prada as well as original dresses created by Project Runway designer, Steven Rosengard, during Mercedes-Benz Fashion Week from February 1 to 8, 2008. The Vibrant Rioja models will also hand out keys at the event that unlock one of 10 prizes at participating retailers, including wine parties for 20 and gift certificates to the Manhattan-based stores of leading designers showing at Mercedes-Benz Fashion Week. Wines of Rioja Steal the Show As the official wine sponsor of the most fashionable event in town, the wines of Rioja will offer a variety of red and white wine each day at the Lotus Bar. Wines poured include Puerta Vieja, Loriñon, Cortijo III, Marqués de Cáceres, Campo Viejo, El Coto and Sonsierra. Inside the tents, Rioja will be in the booths of several stylish sponsors, including W Hotels, American Express, Lycra and more. Designers such as Naaem Khan have made Rioja their wine of choice backstage. “I am excited to partner with Rioja to create something stylish and striking for Fashion Week,” says Ruiz de la Prada. “My dresses were inspired by the Vibrant Rioja stripes. Just like Rioja stands out amongst other wines, the dresses will stand out amongst the crowded tents.”

From the Runway to the Retailer
Outside Bryant Park the Vibrant Rioja campaign will host wine tastings at retailers throughout New York each Saturday in February, offering all customers a 10% discount on any Rioja wines in conjunction with Vibrant Rioja’s Keys to the Runway promotion. The key for the designer certificates and wine parties for 20 also give consumers 15% off Rioja wines and 25% off a case of Rioja. Five Vibrant Rioja boxes will be located at Union Square Wine & Spirits, Vintage Wine & Spirits, Park East Wine & Spirits and Columbus Wine & Spirits. Complete information including a list of participating wine retailers is available at www.vibrantrioja.com.

About The Consejo Regulador de la Denominación de Origen Calificada Rioja
The Consejo Regulador de la Denominación de Origen Calificada Rioja operates under the auspices of Spain’s Ministry of Agriculture with the following specific functions: ensuring compliance among wineries and growers of the quality standards established under Rioja’s DOCa.’s appellation; ongoing quality control of the Rioja wines carrying the DOCa. appellation on the label; promoting the image of the Rioja D.O.C.a. brand in Spain and abroad; and trade relations among growers, wineries and other interested parties.

About Wines from Spain
Wines from Spain, a promotional division of the Trade Commission of Spain in New York City, under the auspices of the Spanish Institute for Foreign Trade (ICEX), is committed to promoting the awareness of Spanish wines and spirits throughout the United States, through education, informational materials, special events and promotions. For further information on specific wine regions and producers, please contact: Wines from Spain, Trade Commission of Spain, 405 Lexington Avenue, 44th Floor, New York, NY 10174-0331, or by email at: ne*****@*cx.es.

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer agency Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Health and Corporate. The agency’s Consumer Practice is renowned for its specialty in brand marketing PR, cause and event marketing and marketing to women. CRT/tanaka has been recognized with more than 260 national and regional awards. Clients include Wines from Rioja (Spain), Target Stores, MAGIC International, Sprint, Capital One, Atkins Nutritionals, Charles Schwab & Co., Girl Scouts of the USA, HoMedics, All-Clad Metalcrafters, De’Longhi, VHA, the Better Business Bureau, Performance Food Group and ITT Corporation.

YKK
YKK® Sponsors Mercedes-Benz Fashion Week In New York

Atlanta, GA – YKK, a worldwide manufacturer of high-quality zippers and other fasteners for sewn products, has announced it is now a proud sponsor of Mercedes-Benz Fashion Week in New York, New York, Feb. 1 – 8, 2008.

Through all seasons and trends, fashion designers depend on YKK to provide the widest selection of fashion-forward fastening products on earth. These products are the little parts that make a big difference in how designs look on the runway and how they perform in the real world.

The preference for the YKK® brand is due in part to its being one of the best made fasteners available. In fact, the Company makes not only fashion and performance zippers, but also hook & loop, plastic buckles, metal snaps and buttons, and webbings.

With one of its new slogans as “Eco Now is Eco Smart,” YKK is also proud to be going “green.” It invites customers to visit its stunning New York showroom where YKK will partner with customers to innovate fastening solutions to their fashion design challenges.

For further information, contact Randy Johnson at 770-426-3007; or fax: 770-421-8150.

With the holidays fast approaching, and all those points you have been racking up on your Black Card, why not redeem for some flashy rewards this year?

If you don’t feel like watching the video above, some of your options for new AMEX rewards include a Lamborghini, items from Tiffany & Co., Neiman Marcus and Chopard.

Specific Options:

• Davidoff Black Leather Cigar Case (20,500 points)

• Baccarat Grand Bordeaux Wine Tasting Glass Set of Two (22,500 points)

• Roundtrip Business Class Ticket on EOS Airlines (NYC to London) (85,000 points)

• On-Demand Private Jet Service (384,000 points)

• Chopard “Ice Cube Collection” 18K White Gold and Diamond Watch (93,200,000 points)

• 12-month Lamborghini lease (10,500,000 points)

So Kevin Federline reached a settlement agreement for divorce with Britney in March of 2007. That’s old news, but maybe what you didn’t know is that while the couple were still raging strong in their two-year marriage, Britney decided to give old K-Fed her Black Card as a symbol of trust. Now, does this guy look like a someone who could be trusted to you?

Didn’t think so. Although, hey, maybe the tattoos and oversized white t-shirt had you convinced that he’s a stand-up guy. Forget about that, though, we don’t judge here.

Federline had problems with credit card debt in the first place, so Britney’s giving him a Black AMEX was only fueling the fire. But hey, he was an aspiring rapper and former back-up dancer, you never know, with Britney’s connections he could’ve blown up. Oh, wait, he no longer has Britney’s connections or her Black AMEX. That’s too bad for him, however, he did win the battle for the sole custody of the Spears/Federline offspring. Sometimes life just has a way of balancing out, doesn’t it?

Just another reference to the Black Card in popular culture. This time the titanium beauty is handed-over at a luxurious hotel to maintain the always wealthy and sheik image of Mr. Bond. Why would he carry any other card in his wallet?

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