American Express announces Support of the Council of Fashion Designers of America and $500,000 donation to the CFDA/Vogue Fashion Fund
NEW YORK (January 16, 2008) – American Express announced today that they are bringing back the experience and excitement of Mercedes-Benz Fashion Week to their Card members through a variety of events and initiatives that will bring Mercedes-Benz Fashion Week access to a whole new level. Through these activities, American Express seeks to connect fashion designers and influencers with Card members who are passionate about fashion and style.
In support of fashion designers and the future of the industry, American Express has become a supporter of the Council of Fashion Designers of America (CFDA) with a donation of $500,000 to the CFDA/Vogue Fashion Fund (CVFF). The CVFF was established to help emerging American design talent find continued success in the business of fashion.
“At this year’s Fashion Week we are creating extraordinary experiences for our Card members, enabling them to get an up-close, multifaceted look into the world of fashion,” said Claire Bennett, Senior Vice President of Advertising, Marketing and Media for American Express. “Our Card members are passionate about fashion and we are continuously looking at ways to heighten their access to one of the most important industry events and to demonstrate our dedication and support of the industry.”
“The CFDA is proud to partner with American Express as they continue to deepen their presence and influence within the fashion industry,” says Diane Von Furstenberg, President of the CFDA. “Their donation signifies their commitment to the future of this thriving industry.”
Preview of Exclusive Card Member Access:
American Express® Skybox: American Express will be unveiling a newly enhanced skybox, overlooking both the Main Tent and the Promenade, providing premium access to Gold Card members, Platinum Card® members and Centurion® Card members to experience the shows in a truly unique way. The skybox, a lounge-style viewing room, is undetectable from the runway, however, inside, Card members will enjoy appetizers, cocktails and an up-close view of the runway shows. American Express has numerous surprises in store that will make the once-in-a-lifetime experience extraordinary this year. Packages* go on sale today, January 16th, and are available by logging onto www.americanexpress.com/entertainment.
‘By Invitation Only’® Experiences: In December, the By Invitation Only Mercedes-Benz Fashion Week packages*, available exclusively for Platinum Card and Centurion Card members, were sold out in a matter of days. These packages give Card members full-day access to the Skybox on February 2nd and 3rd, coordinated meet-and-greets with fashion industry insiders, behind-the-scenes tours, and a visit to hair and make-up stylists to perfect their event look.
“Card Member Only” Fashion Show: American Express will be bringing the excitement and passion of Peter Som’s Collection exclusively to an audience of American Express Card members who will be seated as industry insiders “on the floor.” The “Card Member Only” Fashion Show will take place on February 6th at 9 p.m. in the Promenade. Packages* for the Fashion Show will go on sale January 23rd.
Full details of all American Express activities will be announced at the start of Mercedes-Benz Fashion Week
*All proceeds from the sale of event packages will contribute to the $500,000 American Express donation to the CFDA/Vogue Fashion Fund.
About American Express
American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com.
About IMG Fashion (US)
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australian Fashion Week in Sydney twice a year, Lakme Fashion Week in Mumbai, ecoStyle Kuala Lumpur, Fashion Fringe in London, Milan Fashion Week and Mercedes-Benz Fashion Week Berlin.
IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe.
The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.
For more information on IMG and its business visit www.imgworld.com.
About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers’ needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies. www.cfda.com.
BAWLS
FASHION GETS CAFFEINATED:
BAWLS GUARANA NAMED OFFICIAL ENERGY DRINK OF
MERCEDES-BENZ FASHION WEEK
Miami, FL – January 15, 2008 – BAWLS Guarana today announced the signing of an exclusive, year-long partnership with IMG Fashion as the Official Energy Drink of the 2008 Mercedes-Benz Fashion Week series. BAWLS will keep fashion’s elite caffeinated with its refreshing, citrus-infused flavor at five of the world’s most anticipated fashion shows. BAWLS will enjoy exclusive sampling rights to keep style fans invigorated with BAWLS Guarana’s deliciously smooth taste throughout the fall and spring Mercedes-Benz Fashion Week shows in New York and in Los Angeles, as well as the series’ Miami Swim show in July.
“Refreshing-yet-energizing, BAWLS Guarana is the perfect beverage to help models, designers and fashion lovers keep up with the energy at these highly-anticipated shows,” said BAWLS Guarana CEO Hoby Buppert. “We are thrilled to once again partner with IMG Fashion as the energy drink of Mercedes-Benz Fashion Week.”
BAWLS, named for the caffeinated “bounce” the drink packs, is no stranger to the fashion scene. Models, designers, celebrities and style lovers everywhere are turning to the guarana-based energy of BAWLS to keep them energized. Through the brand’s “Future of Fashion” initiative, BAWLS supports tomorrow’s design icons and events dedicated to emerging and sustainable fashion, including Gen Art Fashion, Parsons The New School for Design and Portland Fashion Week – the first-ever fashion event dedicated to eco-friendly fashion. BAWLS was also the Official Energy Drink of Olympus Fashion Week in 2006, as well as the 2006 Miami Swim Shows.
BAWLS Guarana will make its first stop of the series at Mercedes-Benz Fashion Week in New York at Bryant Park on February 1-8. BAWLS is available nationwide at Target stores, Food Emporium, Metropark and premium retailers everywhere.
BAWLS Guarana. Fashion Gets Caffeinated.
About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC, who named the beverage for the caffeinated “bounce” the drink packs. Widely distributed to local supermarkets, convenience stores (7-Eleven, Speedway/SuperAmerica), Target, and premium retailers; BAWLS is a non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazon. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow among caffeine-deprived, refreshment-seeking students, professionals and athletes in need of a Bounce.
For more information, visit www.bawls.com.
CHAMBORD
Chambord Liqueur Pours Fashionable Cocktails
Chambord will serve as the Official Liqueur of Mercedes-Benz Fashion Week
Louisville, Ky. January 11, 2008 – From fashion-forward France to the runways of New York, Chambord Black Raspberry liqueur, an all-natural liqueur produced in France’s Loire Valley, will serve as the Official Liqueur of Mercedes-Benz Fashion Week in New York.
This is the second year Chambord has been present at New York’s premier fashion event, Guests attending Mercedes-Benz Fashion Week can enjoy Chambord at the event bars and lounges and in passed cocktails in the Lobby.
“Every since the explosion of ‘Sex and the City,’ fashion and cocktails have become synonymous. We’re thrilled to partner with IMG Fashion once again and to be a part of the excitement surrounding Mercedes-Benz Fashion Week,” said Chris Huey, brand director for Chambord.
Event bars will feature Chambord French Martinis, Chambord Manhattans and Chambord Walks (vodka, soda and Chambord) during the showing of the Fall 2008 Collection (February 1 – 8).
Chambord® French Martini
1½ oz vodka
½ oz Chambord®
½ oz pineapple juice
Shake ingredients with ice and strain into a martini glass.
Chambord® French Manhattan
2 oz Woodford Reserve® bourbon
1 oz Chambord®
Dash of bitters
Shake ingredients with ice and strain into
a martini glass. Garnish with a cherry.
Chambord® Vodka Soda
1 oz vodka
½ oz Chambord®
Club soda
Shake first two ingredients with ice
and strain into ice-filled rocks glass.
Top with a splash of soda. Garnish
with a lemon wedge.
About Chambord
Chambord Liqueur, made from all-natural, raspberries, blackberries and vanilla and honey extract, is a black raspberry liqueur produced in the picturesque Loire Valley in France. Inspired by Louis XIV’s visit to Chateau Chambord in 1685, Chambord continues to lend elegance and style to every occasion as one of the world’s most versatile liqueurs.
Chambord, 16.5-23% ABV, is one of the fine spirits imported by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer and Bolla Wines, and Korbel California Champagnes.
Contact: Courtney Sandora, 502.774.7443 Courtney_sandora@b-f.com
DHL
DHL Signs on as the Official Express and Logistics Partner for IMG’s Fashion Weeks Worldwide
PLANTATION, Fla. – January 11, 2008 – DHL will become the official express and logistics partner for IMG’s Fashion Weeks around the world, a series of prestigious shows produced and/or represented by IMG Fashion in ten countries spanning four continents each year. Following a successful year working with IMG Fashion in the U.S. market, DHL is now increasing its relationship as the official international express and logistics partner of these events.
DHL’s worldwide IMG Fashion Week partnership premieres this month at the Milano Moda Uomo in Italy January 12-15 and next at Mercedes-Benz Fashion Week Berlin January 27-31. DHL continues its U.S. presence at Mercedes-Benz Fashion Week in New York City February 1-8 and Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles March 9-13. Other shows will continue throughout the year. As the world’s leading logistics service provider for the fashion business, DHL will use these events to strengthen its business penetration with the fashion, apparel and retail industries.
“IMG Fashion Weeks are a perfect platform where we can demonstrate our expertise especially for the sophisticated area of the fashion and apparel business,” said Wolfgang Giehl, Senior Vice President Corporate Branding and Advertising at Deutsche Post World Net. “DHL’s regular services cover the entire logistics value chain of the fashion industry – from material purchasing and the sample business to quality control of production and direct delivery to the boutiques of international fashion companies.”
“DHL’s relationship with Fashion Week in the U.S. has been instrumental in extending our brand and in growing our fashion and apparel business in this integral market segment. We’re delighted to extend DHL’s partnership with IMG Fashion and look forward to helping deliver the latest fashions to the runways and retailers both here in the U.S. and around the world,” said Karen Jones, Senior Vice President of Corporate Marketing and Communications for DHL Express USA.
Maintaining a partnership with such international customers as Esprit, Adidas, Nike, Hugo Boss, Escada and Polo Ralph Lauren, the logistics experts at DHL have been working for years to develop tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL’s presence in more than 220 countries and territories ensures that the creations of international designers arrive at major fashion shows right on time.
At the beginning of 2007, DHL and IMG Fashion reached an agreement that made the company the official express and logistics partner for Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. This partnership is now being expanded around the world.
“The good working relationship in the United States as well as DHL’s worldwide network and the excellent skills supporting the textile industry were the crucial factors that led to DHL’s selection as official logistics partner,” said Peter Levy, Senior Vice President of IMG Fashion. “And, of course, we are happy to have gained another top brand as a sponsor of our global Fashion Week events.”
With a spectacular premiere, Mercedes-Benz Fashion Week Berlin successfully established itself among international fashion events in July 2007. In addition to the title sponsor Mercedes-Benz, DHL joins American Express, Freixenet, Karstadt, L’Oréal and Veltins as official sponsors. Other cities in which DHL will sponsor fashion events include Milan, London, New York, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.
About Deutsche Post World Net
Deutsche Post World Net is the world’s leading logistics group. Its integrated Deutsche Post, DHL and Postbank companies offer tailored, customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. The Group generated revenue of $80 billion in 2006. With currently more than 500,000 employees in more than 220 countries and territories, Deutsche Post World Net is one of the biggest employers worldwide.
About IMG Fashion
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australian Fashion Week in Sydney twice a year, Lakme Fashion Week in Mumbai, MasterCard Luxury Week Hong Kong, ecoStyle Kuala Lumpur, Fashion Fringe in London, Milan Fashion Week, Moscow Fashion Week presented by VISA and Mercedes-Benz Fashion Week Berlin.
IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe.
The division’s network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world’s leading agency for photographers, art directors, stylists and makeup artists.
For more information on IMG and its business visit www.imgworld.com.
EVIAN
EVIAN NATURAL SPRING WATER RETURNS TO MERCEDES-BENZ FASHION WEEK AS THE OFFICIAL BOTTED WATER
World’s Most Luxurious Bottled Water Showcases Luxurious Limited Edition Christian Lacroix Bottle
ATLANTA, GA – January 16, 2008 – Evian® Natural Spring Water, the first ever sponsor of the centralized Fashion Week in New York, announced today its return to the Bryant Park tents in 2008 as the official bottled water and sponsor. Evian’s presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.
Introduced late last year, the trend-setting Limited Edition Evian Bottle by French fashion designer Christian Lacroix is the first high-fashion bottle in its annual designer line and commences a new annual tradition of fashion designer-developed bottles. The Limited Edition Evian Bottle by Lacroix is finding its way into the nation’s high-end restaurants, hotels and nightclubs and will be in abundance at the Fall 2008 Mercedes-Benz Fashion Week (held February 1 – 8, 2008). Additionally, Evian product continues to appear on fashion-forward television shows.
“Evian has historically been the natural choice of discerning consumers and celebrities around the globe and we are certainly eager to embrace our commitment to those consumers with our return to Mercedes-Benz Fashion Week,” said Jeff Caswell, Vice President of Marketing for Evian North America. “This is the industry’s pinnacle event and exactly where we want to be as we continue to integrate ourselves throughout the fashion community.”
Evian has always been a leader and innovator in the industry. It was the first sponsor to align with New York Fashion Week when the production entity then known as 7th on Sixth began producing the events in 1993, and continued its sponsorship for 10 uninterrupted years. The shows in New York City’s Bryant Park represent the largest centrally organized fashion week, comprised of the global fashion industry, lifestyle media and buyers from around the world.
“We are thrilled to welcome Evian back to Mercedes-Benz Fashion Week this year,” said Fern Mallis, Senior Vice President of IMG Fashion. “Without the support of our sponsors Mercedes-Benz Fashion Week would have never grown to the level that it has within New York City and throughout the world.”
In 2008, Mercedes-Benz Fashion Week will take place from February 1 – February 8 and September 7 – September 14.
About Evian
Bottled since 1826, Evian Natural Spring Water is the world’s #1 brand of natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.
Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood’s elite, who like to treat themselves to the very best.
Press Contact: Kristin Connor
5W Public Relations
Tel: (212) 999-5585
kconnor@5wpr.com
ULTRA HD
ULTRA HD’S “FULL FRONTAL FASHION” FRONT AND CENTER AT MERCEDES-BENZ FASHION WEEK IN NEW YORK
Coverage of Fall 2008 Collections Kicks Off Super Bowl Sunday; Offers Stylish Hi-Def Alternative
NEW YORK, NY – JANUARY 16, 2008 – Viewers who favor haute couture over helmets and jerseys will find a stylish alternative to sports programming when they tune into ULTRA HD for FULL FRONTAL FASHION’s in-depth coverage of the Fall 2008 Collections presented during Mercedes-Benz Fashion Week in New York. The first installment of this fashionable series premieres on ULTRA HD (the first hi-definition channel devoted to the worlds of fashion, beauty and style) on Sunday, February 3rd at 8PM ET/9PM PT/7C. Two brand-new, one-hour episodes then air back-to-back on February 4th at 8PM ET/9PM PT/7C and February 5th-10th at 8PM ET/11PM PT/7C. The program is rated TV-PG.
Throughout the year, ULTRA HD’s FULL FRONTAL FASHION covers the world’s top runways including Paris, Milan, London, Miami and Los Angeles. This February, FULL FRONTAL FASHION will once again offer comprehensive, insider coverage of Mercedes-Benz Fashion Week in New York, one of the fashion industry’s most prestigious events. Showcasing the latest Fall 2008 collections from world-famous fashion designers, this event is attended by journalists, stylists, buyers, celebrities and socialites. Hosts Judy Licht, Christina Ha, Lloyd Boston and James Aguiar provide up-close coverage of the catwalks and the action backstage, with commentary from leading editors and interviews with designers, models and celebrities. In addition, celebrity photographer Patrick McMullan provides coverage of all the week’s hottest parties, while Glamour magazine’s Suze Yalof Schwartz offers her thoughts and opinions about upcoming beauty trends.
FULL FRONTAL FASHION will also air in standard definition in the Tri-State area on NYC TV (Cablevision channel 22, Time Warner channel 25) February 3rd-14th at 9PM ET.
FULL FRONTAL FASHION is produced in stunning high definition by ULTRA HD. Greg Moyer is the executive in charge of production, Elizabeth Dewey is the executive producer and David Diner is the supervising producer.
About ULTRA HD
One of the 15 VOOM HD Networks, ULTRA HD immerses viewers in the world of fashion, beauty and style. From shopping to cuisine to interior design, ULTRA HD is devoted to stylish living. All ULTRA HD programs are created especially to maximize the visual power and beauty of the high-definition medium, and are recorded with the full force of Dolby Digital 5.1 surround sound. ULTRA HD is available nationally on the DISH Network satellite service (Channel 9478) and Cablevision’s iO digital cable service (Channel 729).
About VOOM HD Networks:
VOOM HD Networks comprise the world’s largest suite of high-definition content for distribution through satellite and cable operators. Produced exclusively in true high-definition and 5.1 Dolby digital surround sound, VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. VOOM HD Networks’ 15 HDTV channels are available in the U.S. on Echostar’s DISH Network and Cablevision’s iO digital cable service. A 24/7 linear VOOM HD channel is available internationally and is currently distributed in Asia, Europe and the Middle East. Select VOOM HD programming is also available worldwide and has been licensed to viewers in more than 150 countries. Building on Rainbow Media Holdings LLC’s history of original programming innovation, VOOM HD was developed to meet the growing worldwide demand for quality high-definition programming.
Press Contacts:
Marlea Willis, VOOM HD Networks Jeffrey Pattit, VOOM HD Networks
mwillis@rainbow-media.com jppattit@rainbow-media.com
(646) 273-7375 (646) 273-7360
VIBRANT RIOJA
FOR IMMEDIATE RELEASE
WINES OF RIOJA STRIKE A POSE AT MERCEDES-BENZ FASHION WEEK
Official wine poured under the tents and around New York City partners with designers
NEW YORK-Jan. 30, 2008 – The fusion of fashion and wine will return to the tents of Bryant Park when the Vibrant Rioja models unveil two original dresses designed by Spanish designer Agatha Ruiz de la Prada as well as original dresses created by Project Runway designer, Steven Rosengard, during Mercedes-Benz Fashion Week from February 1 to 8, 2008. The Vibrant Rioja models will also hand out keys at the event that unlock one of 10 prizes at participating retailers, including wine parties for 20 and gift certificates to the Manhattan-based stores of leading designers showing at Mercedes-Benz Fashion Week. Wines of Rioja Steal the Show As the official wine sponsor of the most fashionable event in town, the wines of Rioja will offer a variety of red and white wine each day at the Lotus Bar. Wines poured include Puerta Vieja, Loriñon, Cortijo III, Marqués de Cáceres, Campo Viejo, El Coto and Sonsierra. Inside the tents, Rioja will be in the booths of several stylish sponsors, including W Hotels, American Express, Lycra and more. Designers such as Naaem Khan have made Rioja their wine of choice backstage. “I am excited to partner with Rioja to create something stylish and striking for Fashion Week,” says Ruiz de la Prada. “My dresses were inspired by the Vibrant Rioja stripes. Just like Rioja stands out amongst other wines, the dresses will stand out amongst the crowded tents.”
From the Runway to the Retailer
Outside Bryant Park the Vibrant Rioja campaign will host wine tastings at retailers throughout New York each Saturday in February, offering all customers a 10% discount on any Rioja wines in conjunction with Vibrant Rioja’s Keys to the Runway promotion. The key for the designer certificates and wine parties for 20 also give consumers 15% off Rioja wines and 25% off a case of Rioja. Five Vibrant Rioja boxes will be located at Union Square Wine & Spirits, Vintage Wine & Spirits, Park East Wine & Spirits and Columbus Wine & Spirits. Complete information including a list of participating wine retailers is available at www.vibrantrioja.com.
About The Consejo Regulador de la Denominación de Origen Calificada Rioja
The Consejo Regulador de la Denominación de Origen Calificada Rioja operates under the auspices of Spain’s Ministry of Agriculture with the following specific functions: ensuring compliance among wineries and growers of the quality standards established under Rioja’s DOCa.’s appellation; ongoing quality control of the Rioja wines carrying the DOCa. appellation on the label; promoting the image of the Rioja D.O.C.a. brand in Spain and abroad; and trade relations among growers, wineries and other interested parties.
About Wines from Spain
Wines from Spain, a promotional division of the Trade Commission of Spain in New York City, under the auspices of the Spanish Institute for Foreign Trade (ICEX), is committed to promoting the awareness of Spanish wines and spirits throughout the United States, through education, informational materials, special events and promotions. For further information on specific wine regions and producers, please contact: Wines from Spain, Trade Commission of Spain, 405 Lexington Avenue, 44th Floor, New York, NY 10174-0331, or by email at: newyork@mcx.es.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm, known for creative solutions and workplace culture. The agency was formed in 2005, when Carter Ryley Thomas acquired New York consumer agency Patrice Tanaka & Company, Inc. to form one of the top independent agencies in the country. Headquartered in Richmond, Va. and New York, with offices in Los Angeles and Norfolk, Va., CRT/tanaka specializes in three practice areas – Consumer, Health and Corporate. The agency’s Consumer Practice is renowned for its specialty in brand marketing PR, cause and event marketing and marketing to women. CRT/tanaka has been recognized with more than 260 national and regional awards. Clients include Wines from Rioja (Spain), Target Stores, MAGIC International, Sprint, Capital One, Atkins Nutritionals, Charles Schwab & Co., Girl Scouts of the USA, HoMedics, All-Clad Metalcrafters, De’Longhi, VHA, the Better Business Bureau, Performance Food Group and ITT Corporation.
YKK
YKK® Sponsors Mercedes-Benz Fashion Week In New York
Atlanta, GA – YKK, a worldwide manufacturer of high-quality zippers and other fasteners for sewn products, has announced it is now a proud sponsor of Mercedes-Benz Fashion Week in New York, New York, Feb. 1 – 8, 2008.
Through all seasons and trends, fashion designers depend on YKK to provide the widest selection of fashion-forward fastening products on earth. These products are the little parts that make a big difference in how designs look on the runway and how they perform in the real world.
The preference for the YKK® brand is due in part to its being one of the best made fasteners available. In fact, the Company makes not only fashion and performance zippers, but also hook & loop, plastic buckles, metal snaps and buttons, and webbings.
With one of its new slogans as “Eco Now is Eco Smart,” YKK is also proud to be going “green.” It invites customers to visit its stunning New York showroom where YKK will partner with customers to innovate fastening solutions to their fashion design challenges.
For further information, contact Randy Johnson at 770-426-3007; or fax: 770-421-8150.
