Tag Archive | Plastic

AMEX Credit Card Was Originally Purple Paper Not Black Titanium

American Express 1958 Original Card Purple PaperPaper, Plastic, Titanium, and Carbon Graphite?

Credit cards had existed prior to American Express, namely Diners Club (which was actually a paper or cardboard card that was in circulation).

The first AMEX credit card was actually introduced October 1, 1958 – American Express introduced travel-and-entertainment charge card (The original card was actually paper printed with purple ink to resemble Travelers Cheques)

The first plastic American Express appeared in the early 1960s, while their adoption had become increased as vendors found traditional AMEX booklets too difficult to manage. It was because of this that well received the new plastic cards, which used charge plate machines, thereby making transaction and record keeping easier and less error prone.

American Express AMEX First Plastic Card from 1960s

Plastic cards became dominant and remained the main player, however, it was not until 1966 that the common credit card came to, when Bank of America established BankAmerica Service Corporation to franchise the BankAmericard which then became known as “Visa“, still not black). Mastercard, originally Mastercharge, came to be in 1966 in addition, where both Visa and Mastercard credit cards were open-loop (inter-bank), and American Express was closed-loop (intrabank).

American Express took the lead again in 2004 in some parts of Europe, and in 2006 in the United States by changing their elusive BLACK CARD (formally known as the Centurion Card), to a hand crafted titanium card to replace it’s plastic ancestor. Times as changed, this isn’t your grandfather’s “purple cardboard,” although American Express Charter Members (Members since 1958) do get some special privileges.

American Express Centurion Card2008 of course brought the “Visa Black Card“, made from Carbon Fiber. The Wikipedia editors, however, did neglect to include credit cards in applications of carbon fiber (we’re kidding): “The properties of carbon fiber such as high tensile strength, low weight, and low thermal expansion make it very popular in aerospace, civil engineering, military, and motorsports, along with other competition sports.”

We’ll stick with black hand hammered titanium for now, someone update Wikipedia.

Posted in Alternate Cards, Entertainment, General, History2 Comments

The Visa Black Card, Plastic Is No Longer

The luxury credit card market is heating up, and they’ve moved over from plastic to carbon graphite and titanium (maybe so the cards won’t melt from over use); Visa wants their share of the premium space American Express holds, especially with it’s Centurion Card aka the Black Card.

Visa after having launched it’s “signature” series of cards in 1999, launched a higher tier of “signature preferred” cards in May of 2007 targeted at customers who spend $50,000 a year or more on their cards (Visa Signature average spend is approximately $27,600 a year). Merchants actually pay 14% more per transaction vs a regular Visa or Signature card.

The whole purpose of this card is to take share from American Express,” said James McCarthy, Visa senior vice president for consumer-credit products. They may be a ways away, according to a 2007 survey in Europe, Centurion cardholders spend 11.5 times more than the typical American Express card member, and on average have income in excess of 1M a year.

Seemingly it’s not enough to be a plastic card and different or luxurious, it needs to be made from some other material.  American Express figured it out first: Starting in 2004 in parts of Europe, and in the US in early 2006 changed it’s exclusive Centurion Card aka Black Card from standard credit card fare plastic, to titanium.

Well, Scott Blum (Buy.com founder) wants part of it too, ThinkTank Holdings LLC, announced in 2007 they would be launching a high-end credit card business with patent pending credit card that would be made out of carbon fiber code named “Next Card” now launched this month (just a few days ago) as The Visa Black Card. This high-tech credit card is aimed at both individuals and corporates for an annual fee of $495. The card has been launched including 24-hour concierge service, points, rewards, and other benefits. Here’s a side by side view of the Visa Black Card and the American Express Centurion card, carbon graphite or titanium? I’ll take titanium. Apply Online for the Visa Black Card Here.

If you want to see for yourself, you can Apply Online for the Visa Black Card Here.

To see the rest of the luxury plastic, or I should now say cards, please see Alternate Cards.

Posted in Visa Black Card16 Comments

Titanium Centurion First Introduced in 2004

The switch to titanium was first made when the Centurion card was introduced in France, Italy, Spain, The Netherlands, Sweden in 2004. Later the Centurion card was introduced in the US

Original Centurion Card (Black AMEX)

EDA05FD6-19CC-4D25-BE06-053649164DF1.jpg

Titanium Version

BBC9B140-32E4-4385-9B1B-4C9E4AB815CA.jpg

Original Centurion Card vs. Centurion

0C9030A5-2084-4EF5-9C07-30778FE1892C.jpg

Posted in History1 Comment